HIT THE GLASS

sábado, 21 de julho de 2012

Propagandas nos uniformes da NBA: como reclamar

Recentemente, a NBA anunciou que vai votar sobre a possibilidade de colocar patrocinadores nas camisetas dos times. Logo, vários fãs da Liga rejeitaram a ideia.

Como fãs da NBA, podemos mostrar o que pensamos de algumas maneiras:

 Mandar um tweet para a @NBA com #NoUniAds. Talvez informando, de maneira educada, como a ideia é péssima.

A NBA está fazendo uma pesquisa em sua homepage. A pergunta é "Você apoia os planos da NBA de colocar patrocinadores nos uniformes?". Vocês podem votar "NO". Até agora, o resultado é de 76% para  não, 24% para sim. Está pesquisa pode indicar que os manda-chuvas da NBA não tem certeza do que fazer.

Ou, vocês podem mandar um e-mail ao vice comissário Adam Silver, que comanda a possível mudança. Seu endereço é asilver@nba.com.  Por favor, mantenham o respeito. Talvez, eles nos escutem.

Abaixo, o exemplo do e-mail enviado por mim:

To Mr. Adam Silver and NBA executives,

I am a long time [coloquem o nome do time aqui] fan. As I live in Brazil, I did everything I could to follow the NBA before the days of cable and, specially, the internet. I asked relatives and friends that went to America to bring me NBA products - jerseys, t-shirts, anything really - before we could buy them online. To sum it up, I worked hard to keep up with the NBA.

Now, I read that the League is seriously considering putting advertisement on the jerseys. As a fan, I’m subjected to a lot of advertisements. On TV and on the many games I attended. The uniform, specially on the American Leagues - is the last ad free zone.

One of the notions is that “the players are the product we come to watch”. But, you foget that, no matter who is wearing that jersey, we still root for the teams. When Shaquille O’Neal left Orlando for Los Angeles, people didn’t follow him. Magic fans remained Magic fans. We, as fans, LIKE the players, but LOVE the teams.

Putting sponsors on jerseys will, also, dilute the team brand. People WILL see the brand first, even if it is a small patch, and the team second. Soccer is proof of that.

Furthermore, I think more people than expected will stop buying NBA merchandize, I will be one of those. As an example: a few years ago, a Brazilian team went sans sponsor - former sponsorship contract ran out, it took a little while to negotiate a new one. So, to not lose any shirts sales, they started selling them without the sponsor. The sponsorless shirts were always sold out. This remains true for any team that sells sponsorless shirts.

So, I hope that reaches your screen and you take into account the myriad of fans who despises the idea of sponsors in the jerseys we love.
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